Pure Indulgence ice cream parlour is celebrating after scooping the TripAdvisor Certificate of Excellence!

Pure Indulgence, on London Road, became the town's latest recipient of the TripAdvisor award after getting 5* reviews from customers over the past year.

Award winning 'Pure Indulgence' ice cream parlour:

There are lots of excellent cafes in Stockton Heath but when we heard Pure Indulgence had been awarded the Trip Advisor Certificate of Excellence we had to visit and find out why. Helen Harvey, the owner of Pure Indulgence Ice Cream Parlour & Café on London Road said it was all down to support from the customers. she states that 'it was one of the store's finest achievements' since she opened the doors in October 2014. She further states that "It is great to have been recognised, especially as we don't ask to be on TripAdvisor, it comes about purely because of the customers' reviews.

The Café has a welcoming feel and visitors are greeted with a friendly face which is why it’s becoming a community hub for groups such as Knit & Natter and Story and Song time for toddlers. Helan explains 'I often say it is a friendly place and we try to do all we can for those coming through the doors.'

Pure Indulgence Stockton Heath

Everyone is welcome to drop in to see what’s going on and enjoy a drink or delicious crepe or waffle. Helen has tried to find something for everyone, Tuesdays have Tots eat free with their carer and Thursday has 2 for 1 for Students, which are fab deals. The Pensioner meal deals on Mondays are great for individuals who might want a bit of company. Helan states 'We have a lot of regular customers which is great. This is down to their support and the support from the staff here.'


Pure Indulgence currently has six permanant members of staff. Part of Helen’s community initiative is providing work experience for students from Green Lane Community School. They come in on a Friday and work behind the counter and socialise with customers, building their confidence and learning new skills.

Helen tells us 'I think one of the most difficult things is getting people to know that we are here at the bottom of the village. But we want to keep doing all we can, especially for the community.'

I can see why Pure Indulgence won the Trip Advisor award, their customers feel comfortable, enjoy good food that’s a bit different and can mix with others if they wish. And sometimes you may be entertained by a local Ukulele group who meet at the Café, what more could you want.

Take a look at Pure Indulgence Facebook page to see what’s going on, and don’t forget look out for their Macmillan Coffee Morning event, see you there.

19 21, London Rd
01925 552650


Article written by Lorraine & Ash (So Stockton Heath press dept)

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